Dr. Cedric Silveira

Officiating Principal, MMS, SET, PhD
Joined in Jul 2007
[email protected]

Dr Silveira is an academician with a flair for writing. He holds a PhD in Management and has written research articles for UGC and Scopus journals. A voracious reader he has contributed to many a newspaper both freelance and management articles. He is also a columnist for a popular Goan magazine.

  • Paper’s Presented at Conferences:
    • Attended and presented a paper at the International Academic Conference on Commerce, Management, Hospitality and Tourism on 19th-21st January,2018 , organized by Universal Research Foundation , New Delhi in collaboration with Chirala Engineering College, Andhra Pradesh. The paper was titled, “ Contribution of Medical Representatives in acceptance of New Products by the doctors in urban and rural settings: A study”.
    • Attended and presented a paper at the International Conference of global Business, Economics, Finance & Social Sciences organized by Institute of Technical and Academic Research (ITAR) on 7th December 2019. The paper was entitled , “ Effects of samples and frequent visits on acceptance of high priced prescription drugs by doctors: A study.
    • Attended and presented a paper at the International Research Conference on Arts , Commerce and Business Management organized by Academics Conference Network on 30th -31st December 2019. The paper was entitled “Contribution of Medical Representatives on Acceptance of high priced prescription Drugs by Doctors; A study.”
    • Attended and presented a paper titled “Impact of Training and Development on Employee engagement components in the service industry of Goa” in the National Conference on “ Contemporary Practices in Management & Information Technology” on 26Th November 2021, organized by KS School of Business Management and Information Technology , Gujarat University, Ahmedabad
    • Attended and presented a paper titled” Best methods to attract customers to a consumer durable retail store: A study” in the National Conference on “ Contemporary Practices in Management & Information Technology” on 26Th November 2021, organized by KS School of Business Management and Information Technology , Gujarat University, Ahmedabad.
    • Attended and presented a paper titled “ Best services given to customers in a pharmacy: A Study” in the Two days Virtual International Colloquium on Recent advances in Accounting, Management, Communication and Technology on 29th and 30th January 2022 organized by GLS University, Faculty of Commerce-SMPIC & Ahmedabad branch of WIRC, ICAI. Track- Management and Entrepreneurship.
    • Dr Cedric Thomas Silveira and Mr Nigel Barreto presented a paper on the topic “ Is online drug store delivery the need of the hour?: A Study” on 18th February 2022 organized by Thakur College of Science and Commerce, Mumbai at a one day Multidiciplinary International E- conference on “ Innovation and Sustainability-Revitalizing Business Practices through quality assurance and Inclusivity”

    FDP’s Attended
    • “Role of Teachers in Quality enhancement and Accreditation” from May 11th to May 18th 2020 organized by Kristu Jayanti College, Bengaluru.
    Certificate number: FDPEC110520489
    • “ Building an Optimal Portfolio in the Post COVID 19 World” from May 21st to 28th 2020 organized by Kristu Jayanti College, Bengaluru.
    Certificate number: FDPSM210520025
    • “ Inclusive Research Methods” from June 17th -24th 2020 organized by Kristu Jayanti College, Bengaluru.
    Certificate number: IRM170620024

    SEMINARS AND WORKSHOPS & CONFERENCES ATTENDED
    • Participated in a two day webinar : Navigating the Pathways of Research Publishing in Scopus – indexed journals organized by the Research and Consultancy cell of Vidya Prabodhini College,Goa in 2021.
    • Participated in the Moodle learning Management System training organized at Sri Ramakrishna College of Arts and Science for Women from 29th April -4th May 2020 with course material provided by the Spoken Tutorial Project , IIT Bombay.
    • Participated in the 2 day UGC sponsored National Seminar on ‘Impact of tourism on women’ organized by the department of Travel and Tourism at MES College of Arts and Commerce, Zuarinagar, on the 25th an d 26th February 2011.

    JOURNAL CONTRIBUTIONS
    • Dr Cedric Silveira published an article in International Journal of Research – Granthaalayah in Vol 9, Issue 10 October 2021, ISSN ( online) 2350-0530, (Print) 2394-3629 . On the topic “ A comparative study between characteristics seen in supervised versus non supervised employees”.
    • Dr Cedric Silveira and Mr Nigel Barreto published an article in Psychology and Education in November 2020 , Vol 57(9), 562-564, ISSN 1553-6939, on the topic “ Determining the best mode of promotion in a retail drug store: A study”
    • Dr Cedric Thomas Silveira published an article in International Journal of Research – Granthaalayah in Vol 9, Issue 11, November 2021 , ISSN ( online) 2350-0530, (Print) 2394-3629 on the topic “ Contribution of medical representatives on acceptance of high priced prescription drugs by doctors: A study”.
    • Dr Cedric Thomas Silveira published an article in Test Engineering and Management in the May-June 20 issue, Vol 83 ISSN: 0193-4120 pgs 7488-7491 on the topic , “ Characteristics of a Pharmacist which can increase the productivity of a drugstore : A study. Publisher: Mattingley Publishing Co.,Inc.
    • Dr Cedric Silveira published an article in Journal of Management (JOM), Volume 07, Issue 1 (January to February 2020) on the topic “ Characteristics of Medical Representatives which can influence a doctor to prescribe a brand: A study” ISSN print: 2347-3940, ISSN Online: 2347:3959.
    • Dr Cedric Silveira published an article in Test Engineering & Management in the January –February 20 issue . ISSN:0193-4120, Pg No 8606-8610, Publisher: Mattingley Publishing Co.,Inc. on the topic ‘ Effect of samples and frequent visits on acceptance of high priced prescription drugs by doctors: A study.
    • Dr Cedric Thomas Silveira published an article in the International Journal of Management Studies , entitled “ Effects of gifts and sponsorships on acceptance of High priced prescription drugs by doctors: A study (2019). ISSN ( print) 2249-0302 ISSN (online) 2231-2528 doi: 10.18843/ijms/v6i4/12

    WORK HISTORY
    German Remedies Ltd., Goa, Sept 1990-June1991 , Apprenticeship/Production Trainee
    CFL Ltd. Panjim, Goa , Aug1993-Dec1993, Executive Assistant
    Cipla Ltd., Mumbai Dec 1993-Nov2000 , District Manager

    ACHIEVEMENTS
    • Awarded the best research paper in Management and Entrepreneurship Thematic Areas –Tracks- Academician/Professional/Industry Delegate category for the paper titled “ Best services given to customers in a pharmacy: A Study” in the Two days Virtual International Colloquium on Recent advances in Accounting, Management, Communication and Technology on 29th and 30th January 2022 organized by GLS University, Faculty of Commerce-SMPIC & Ahmedabad branch of WIRC, ICAI.
    • Twice 1st Prize Winner in an All Goa Short Story, Essay Writing Contest at Navhind Times.
    • ‘Student of the Year Awards’ for general proficiency at High School.

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