The Pearson BTEC International Level 3 Specialist Award in Investigating Digital
Marketing allows learners to develop an understanding of how to use digital marketing and how this has evolved over time and the different tools and content options that are used to target a key customer segment.
The qualification introduces key concepts associated with digital marketing, including the impact of digital marketing and the effects on customers and the effective use of digital marketing tools and content.
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Pearson is the world's leading learning company and UK's largest awarding body offering academic and vocational qualifications that are globally recognised and benchmarked, with 35,000 employees in more than 70 countries working to help people of all ages to make measurable progress in their lives through learning. The learner is at the centre of everything that is done, because wherever learning flourishes, so do people.
Pearson UK has its 1st international Centre at Goa, managed by RIMS International School & Junior College, Mumbai.
