The Department of Mass Communication and Journalism, in collaboration with the Training, Internship, and Placement (TIP) Cell at Don Bosco College, organized a masterclass titled “How to Build an Unforgettable Brand” on 16th March 2026.
The session was led by Mr. Floyd Tavares, Business Coach and Founder of Dranding Consulting, a firm specializing in brand management and consulting for various Goan enterprises. The masterclass was designed to equip students with the essential skills required to excel in content marketing and brand management.
During the session, Mr. Tavares shared strategic insights into developing authentic brand identities. He particularly emphasized the importance of personal branding, encouraging students to leverage their unique skills to create a professional presence. The interactive session allowed students to share their career aspirations and current understanding of the industry, with active participants receiving prizes for their engagement.


The masterclass saw enthusiastic participation from students of the Mass Communication and Business Administration programs. Organized by Ms. Christal Ferrao (Faculty, Department of Mass Communication and TIP Cell), the masterclass serves as a key initiative in the college's ongoing efforts to facilitate high-quality training, internships, and placements.